Privacy Policy

1. Scope and controller

Sportrons Inc. (274 Mount Harvard Ave, Severance, CO 80550) is the controller of the personal information described here. This policy applies to information we collect from prospective and current advertisers, agency contacts, venue and inventory partners, vendors, applicants, and visitors to this site.

It does not apply to the practices of third parties whose sites we link to, or to venue partners who maintain their own relationships with you.

2. Categories of personal information we collect

• Identifiers. Name, business email address, telephone and mobile number, company or organization, job title, mailing or billing address, and IP address.
• Commercial and campaign information. Markets, budget bands, campaign objectives, target sports, leagues, venues, radius selections, flight dates, inventory interest, audience descriptions, prior sponsorship history, insertion order details, billing contacts, and campaign performance records.
• Communications content. Email correspondence, form submissions, text message content, notes recorded by our team, and, where recording occurs, call recordings and transcripts, including calls handled by AI voice agents.
• Consent records. The date, time, method, IP address, and the exact disclosure language shown when you agreed to be contacted by email, text, or automated call, and any later revocation.
• Internet and device activity. Pages viewed, referring page, approximate location derived from IP address, browser and device type, and interactions with our site, collected through cookies and similar technologies subject to your consent.
• Marketing attribution data. Campaign parameters present in the page address such as utm_source, utm_medium, utm_campaign, utm_content, utm_term, click identifiers such as fbclid and gclid, the first and most recent landing page, and the page from which you converted.
• Professional information. For applicants, the resume and supporting documents you submit and the role you are seeking.

Sensitive personal information. We do not seek or intentionally collect government identification numbers, financial account numbers, precise geolocation, health information, racial or ethnic origin, religious beliefs, union membership, genetic or biometric data, or the contents of your private communications with others. We do not create voiceprints from call audio. Please do not send us this information. If you do, we will delete it unless we are required to retain it.

3. Where the information comes from

• Directly from you, through forms, email, text, telephone, and meetings.
• Automatically from your device when you use this site, subject to cookie consent.
• From your employer or agency, when a colleague provides your contact details for a campaign.
• From business contact and firmographic data providers, and from public sources such as company websites, public professional profiles, and government registries including SAM.
• From venue and channel partners in the course of executing a campaign.

4. How we use personal information

• To prepare, deliver, and revise media plans and proposals you request.
• To respond to inquiries and provide customer and campaign support.
• To route your request to the planner who handles your category, which is why we record the vertical you select.
• To execute, traffic, schedule, verify, and report on contracted campaigns.
• To invoice, collect payment, and maintain accounting and tax records.
• To send marketing communications about venue and radius media availability, where you have consented or where permitted by law, and always with an opt-out.
• To measure which pages, campaigns, and markets generate requests, and to improve the site and our offering.
• To maintain security, prevent fraud and abuse, enforce our terms, and establish, exercise, or defend legal claims, including evidencing consent to contact you.
• To meet legal, regulatory, and government contracting obligations.

Where the General Data Protection Regulation or United Kingdom GDPR applies, our legal bases are: performance of a contract or steps taken at your request; our legitimate interests in operating and marketing a business to business service, balanced against your rights; your consent, where we rely on it, including for non-essential cookies and certain electronic marketing; and compliance with legal obligations.

5. Calls, text messages, and AI voice agents

We contact you by telephone and text message only as described in our SMS, Calling, and AI Voice Agent Terms, which forms part of this policy.

We may use artificial intelligence voice agents to place and receive calls. Those agents identify themselves as automated at the beginning of the call, transfer you to a human on request, and honor a request to stop calling. Calls may be recorded or transcribed with notice, and in all-party consent jurisdictions we obtain consent before recording.

Call recordings, transcripts, and message content are used for quality assurance, training our team, documenting what was agreed on a campaign, and resolving disputes. Transcripts may be processed by automated systems to produce summaries and to populate campaign records in our customer relationship management system. We do not use your call audio to train voice synthesis models and we do not generate biometric voiceprints.

We do not sell, rent, or share mobile telephone numbers or text messaging consent with third parties or affiliates for their own marketing purposes.

Automated decision-making. We score inbound requests to prioritize follow-up, using inputs such as stated budget band, market, and vertical. This affects the order and speed of our outreach only. It does not produce legal or similarly significant effects, and a person reviews every plan before it is sent.

6. Who we disclose personal information to

• Service providers and processors acting on our instructions under contract: customer relationship management and marketing automation, email and SMS delivery, telephony and AI voice agent platforms, call recording and transcription, website hosting and analytics, document signature, accounting, and payment processing.
• Venue, media, and channel partners, limited to the campaign details required to confirm availability, traffic creative, and verify delivery. Partners receive campaign information, not your full contact record, unless you ask us to introduce you.
• Professional advisors such as counsel, auditors, and insurers, under duties of confidentiality.
• Government agencies and prime contractors, where required for a public-sector engagement or by applicable contracting rules.
• Authorities, where we are legally compelled, or where disclosure is necessary to protect rights, safety, or property.
• A successor, in connection with a merger, acquisition, financing, or sale of assets, subject to this policy.

7. Sale and sharing of personal information

Sportrons Inc. does not sell personal information for money. We do not share personal information for cross-context behavioral advertising, and we do not disclose personal information to third parties for their own direct marketing purposes.

We have not sold or shared the personal information of consumers, including anyone we know to be under 16, in the preceding twelve months.

If you enable optional marketing cookies, advertising platforms may set identifiers through this site. Depending on how your jurisdiction defines the terms, that activity could be characterized as sharing. You can decline it at any time through Cookie Settings, by rejecting optional cookies, or by sending a Global Privacy Control signal, which we honor as a valid opt-out.

8. Cookies and similar technologies

We use strictly necessary cookies to operate the site, keep it secure, process form submissions, and remember your cookie choice. Optional analytics and marketing cookies are set only after you consent.

Our tag management runs in a consent-gated configuration. Analytics and advertising storage default to denied until you choose. See the Cookie Policy for categories, purposes, and how to change your choice at any time.

9. How long we keep it

• Media plan and contact submissions: while we are servicing your inquiry and for 36 months after the last substantive contact, then deleted or de-identified.
• Contracted campaign records, insertion orders, and proof-of-play: seven years from the end of the campaign, for tax, audit, and government contracting purposes.
• Consent and revocation records: at least five years, to evidence the basis on which we contacted you. Suppression and Do Not Call entries are retained indefinitely, because deleting them would cause us to contact you again.
• Call recordings and transcripts: 24 months, unless tied to an active campaign, dispute, or legal hold.
• Applicant materials: 24 months from submission unless you ask us to keep them on file.
• Analytics data: 14 months in identifiable form.

10. Your rights and choices

Depending on where you live, you may have the right to:

• Know or access the personal information we hold about you and how we use it.
• Receive a portable copy of information you provided to us.
• Correct inaccurate personal information.
• Delete personal information, subject to legal retention obligations.
• Opt out of sale, sharing, or targeted advertising.
• Limit the use of sensitive personal information.
• Opt out of profiling that produces legal or similarly significant effects.
• Withdraw consent at any time, without affecting processing already carried out.
• Not be discriminated against for exercising any of these rights.
• Appeal a decision we make on your request.
• Lodge a complaint with your data protection authority or attorney general.

To exercise a right, email info@sportrons.com with the subject line "Privacy Request", or call +1 (312) 436-0500. We will verify your identity using information already in our records, which may mean confirming details of a request you submitted. We respond within 45 days and may extend once by a further 45 days where permitted, telling you why.

An authorized agent may submit a request on your behalf with written permission signed by you, and we may still ask you to verify your own identity.

Appeals. If we decline your request, you may appeal by replying to our decision with the word "Appeal". We will respond with our decision and reasoning within 45 days, and tell you how to contact your attorney general if you remain dissatisfied.

Marketing opt-out. Every marketing email contains an unsubscribe link. Reply STOP to any text message. Tell any representative or AI voice agent to stop calling. Any of these suppresses that channel.

11. State specific disclosures

California. The categories of personal information we collected in the preceding twelve months are identifiers, commercial information, internet and electronic network activity, audio information in the form of call recordings, professional or employment information, and inferences limited to the campaign scoring described above. The business purposes and the categories of recipients are stated in sections 4 and 6. We did not sell or share personal information. California residents may exercise the rights in section 10. We do not offer financial incentives for personal information.

California Shine the Light. We do not disclose personal information to third parties for their own direct marketing purposes.

Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Florida, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Tennessee, Minnesota, Maryland, and other states with comprehensive privacy statutes: residents may exercise the applicable rights in section 10 using the contact details above. We recognize universal opt-out mechanisms including Global Privacy Control.

Nevada. We do not sell covered information as defined by Nevada law. Nevada residents may still submit an opt-out request to the address above.

Illinois, Texas, and Washington biometric laws. We do not collect, capture, store, or use voiceprints, faceprints, or other biometric identifiers, including from call audio or AI voice agent interactions.

12. International transfers

Sportrons Inc. operates in the United States and our service providers generally process data there. If you contact us from outside the United States, your information will be transferred to and processed in the United States, which may not provide the same level of protection as your home jurisdiction.

Where we transfer personal data out of the European Economic Area or the United Kingdom, we rely on the European Commission Standard Contractual Clauses and the UK International Data Transfer Addendum, together with supplementary measures where appropriate. You may request a copy of the relevant safeguards using the contact details above.

13. Security

We maintain administrative, technical, and physical safeguards appropriate to the sensitivity of the information, including transport encryption, access controls limited to personnel with a business need, credential management for our systems and service providers, and contractual security obligations on our processors.

No method of transmission or storage is perfectly secure. If we become aware of a breach affecting your personal information, we will notify you and the relevant authorities as required by law.

14. Children

This site and our services are directed to business audiences. We do not knowingly collect personal information from anyone under 16. If you believe a minor has provided us information, contact us and we will delete it.

15. Changes to this policy

We may update this policy to reflect changes in our practices or the law. The last updated date above indicates when it was last revised. Where a change materially affects how we use information you already provided, we will provide notice and, where required, obtain your consent.