Consulting
Strategy for both sides of the screen.
Brands come to Sportrons because sports venue media is opaque and fragmented. Venues come because they have screens and no idea what the loop time is worth. We consult on both.
For Brands and Agencies
Entering the category without overpaying
Most first sports buys are priced off a rate card the buyer cannot evaluate. We tell you what the inventory is actually worth in your markets, which placements move your metric, and where an official sponsorship is genuinely the right instrument instead of venue media.
- Category entry strategy and budget sizing
- Venue and property selection by market and audience
- Placement mix recommendations against a defined objective
- Rate benchmarking and negotiation support
- Official sponsorship versus Implied Sponsorship analysis
- Measurement framework and reporting requirements
For Venues and Properties
Turning screens into a revenue line
The Sportrons team has placed millions in sponsorship sales. We audit what you own, build the inventory into sellable packages, set the rate card, and bring national advertiser demand against it. You do not need to hire a sponsorship department to do this.
- Inventory audit across every display and activation asset
- Rate card development and package structuring
- Sponsorship program design and sales collateral
- National advertiser demand through the Sportrons Network
- Trafficking, scheduling, and proof-of-play operations
- Branded concessions and social integration programs
Engagement Models
How consulting is structured
Free sports consultation
A scoped conversation about your objective, markets, and budget. No cost, no obligation. Most engagements start here.
Project advisory
Fixed-scope work: a category entry plan, an inventory audit, a rate card build, or a measurement framework.
Ongoing representation
Sportrons acts as your venue media buyer or as the national sales arm for your property, on a retained or revenue-share basis.
Book a free sports consultation.
Tell us whether you are buying or selling venue media and we will route you to the right side of the house.