Hospitality and Activation
The screen gets attention. The footprint gets the conversion.
A video board impression is the start. Hospitality and on-site activation turn that impression into a product trial, a captured lead, or a relationship that closes business.
What We Build
Activation options inside the venue
Everything here can be paired with video board and ribbon media on the same insertion order, with venue operations coordination handled by Sportrons.
Premium seating and suites
Club seats, suites, and field-level hospitality for client entertainment, dealer incentives, and employee recognition, bundled into the same order as your media.
Meet-and-greet access
Player and talent access built into the campaign, giving the brand a moment that lives beyond the screen and generates content for owned channels.
Sampling and product demo footprints
Concourse and plaza footprints where fans can touch, taste, or try the product, with venue operations approvals handled on your behalf.
Branded concession items
Cups, trays, napkins, and packaging carrying your brand into every seat in the building and into every photo taken there.
Live broadcast and on-site production
Live event production, in-venue segments, and broadcast integration, including Sportrons television and content network distribution.
Social media integration
Hashtag campaigns, fan photo features on the video board, and sponsored content pushed through venue and team social channels.
Food and beverage programs
Beverage pouring presence, concession co-branding, and in-seat delivery programs where the venue supports them.
Why Pair Them
Media plus activation outperforms either one alone
Fans who see a brand on the board and then interact with it in the concourse carry a materially stronger recall than fans who only see the board. The activation also produces the content your team needs for the recap, which media alone never does.
Scope an activation alongside your media buy.
Tell us the venues and the objective. We will come back with a paired media and activation plan, including operations requirements and lead times.