What is the radius extension?

It is an optional add-on to an in-venue Sportrons campaign. Digital media is placed in the market surrounding the venue, in a ring you define from 3 miles out to 50 miles out, covering billboards, sports bars, gas pump screens, convenience and retail displays, quick service restaurants, transit stations, ATM screens, and street furniture.

No. The Sportrons Network inside the venue is the core product and works on its own. The radius is there when you want the surrounding market as well, and it is quoted as a separate line on the same insertion order.

Why add it to an in-venue buy?

Attendance is a fraction of the audience that cares about the game. The radius reaches the same fans before and after the event, plus the far larger group watching from a bar or at home, so the in-venue impression gets reinforced on the drive in and the drive home.

How do I choose the radius?

Match it to your trade area. A single restaurant location near the stadium may only need 3 miles. A regional dealer group or a tourism board usually wants 25 to 50. If you are not sure, tell us where your customers come from and we will model it.

Do I have to run every day?

No. You can run game days only, game day plus the day before, a custom list of dates, or continuously. Game-day-only scheduling concentrates the budget on the dates when fan attention and foot traffic in the market are highest.

Can I combine radius media with in-venue boards?

Yes, and most plans do. The video board creates the association with the team and the event. The radius keeps the brand in front of that same person on the drive in, at the bar, at the pump, and on the way home. Both run on one insertion order.

What reporting do I get?

Proof-of-play and delivery reconciliation across every screen in the radius, broken out by placement type, with estimated impressions by ring.

Optional Extension

3 miles or 50 miles. You choose.

The Sportrons Network inside the venue is the core campaign. When you also want the surrounding market on game day, this optional extension places your brand on billboards, sports bars, gas pumps, transit, retail, and quick service screens from 3 to 50 miles out. It runs on the same insertion order, and you can leave it off.

Start with in-venue inventory Add the radius to a media plan

Pick Your Ring

Choose how far the extension reaches

If you add the radius, one decision drives it: how far out from the venue your brand needs to go. Each ring serves a different commercial purpose.

3mi

Venue district

The blocks immediately around the building: approach routes, parking, and the bars and restaurants fans walk past on the way in.

5mi

Inner ring

Primary pre-game and post-game traffic, including rideshare staging, transit stops, and the nearest retail corridor.

10mi

Local market

The surrounding neighborhoods where attending fans live, shop, and fuel up on game day.

25mi

Metro reach

Broad metro coverage capturing both attendees and the much larger at-home viewing audience.

50mi

Regional footprint

Full regional saturation across the drive market, reaching fans who follow the team but never enter the building.

Placement Types

Where the radius media actually runs

Inside the ring, Sportrons buys across eight screen categories. A plan usually mixes four or five of them so the fan meets the brand in more than one context.

Outdoor digital billboards

Large-format roadside digital boards on the approach routes and primary commuter corridors.

Sports bars and restaurants

Screens inside the venues where fans who did not get tickets watch the game.

Gas pump screens

Pump-top video reaching drivers during a three to five minute captive dwell.

Convenience and retail screens

In-store digital displays at the stops fans make before and after the event.

QSR and fast casual screens

Menu board and lobby screen networks in quick service restaurants across the radius.

Transit, train, and bus stations

Platform and shelter displays along the transit lines that feed the venue.

ATM and transaction screens

Point-of-transaction screens with high attention and repeat exposure.

Street furniture and pole banners

Venue district pole banners and shelter displays that dress the market on game day.

Scheduling

Game days only, or any days you choose

Most radius buyers do not want a flat always-on schedule. They want the budget concentrated on the dates when the market is full of people thinking about the game. Sportrons schedules to the event calendar so you are not paying for a Tuesday in February unless you want to be.

Build Your Radius Campaign

Game days only

Media runs exclusively on event dates, concentrating spend where fan intent is highest.

Game day plus day before

Builds anticipation into the event window and captures travel and provisioning trips.

Custom date selection

You choose the dates. Useful for launches, promotions, and weeks that matter to your business rather than the team's.

Full season or always-on

Continuous presence across the schedule for brands that need sustained local frequency.

Sportrons radius media in rings of 3, 5, 10, 25, and 50 miles around a stadium, covering billboards, sports bars, gas pumps, transit, QSR, retail, and ATM screens

Who Buys It

Who adds the radius

Most advertisers add the radius on top of in-venue boards. A few buy it on its own when the surrounding market, rather than the building, is where their customers are.

Franchise and retail groups driving traffic to locations near the venue
Auto dealers and home services owning the regional drive market
Restaurants and bars competing for pre-game and post-game traffic
Tourism boards and destinations reaching visiting fans in the market
Government recruiting and public awareness campaigns needing local saturation
Brands locked out of official sponsorship by category exclusivity

Questions

Radius Network, answered

What is the radius extension?: It is an optional add-on to an in-venue Sportrons campaign. Digital media is placed in the market surrounding the venue, in a ring you define from 3 miles out to 50 miles out, covering billboards, sports bars, gas pump screens, convenience and retail displays, quick service restaurants, transit stations, ATM screens, and street furniture.
Do I have to buy it?: No. The Sportrons Network inside the venue is the core product and works on its own. The radius is there when you want the surrounding market as well, and it is quoted as a separate line on the same insertion order.
Why add it to an in-venue buy?: Attendance is a fraction of the audience that cares about the game. The radius reaches the same fans before and after the event, plus the far larger group watching from a bar or at home, so the in-venue impression gets reinforced on the drive in and the drive home.
How do I choose the radius?: Match it to your trade area. A single restaurant location near the stadium may only need 3 miles. A regional dealer group or a tourism board usually wants 25 to 50. If you are not sure, tell us where your customers come from and we will model it.
Do I have to run every day?: No. You can run game days only, game day plus the day before, a custom list of dates, or continuously. Game-day-only scheduling concentrates the budget on the dates when fan attention and foot traffic in the market are highest.
Can I combine radius media with in-venue boards?: Yes, and most plans do. The video board creates the association with the team and the event. The radius keeps the brand in front of that same person on the drive in, at the bar, at the pump, and on the way home. Both run on one insertion order.
What reporting do I get?: Proof-of-play and delivery reconciliation across every screen in the radius, broken out by placement type, with estimated impressions by ring.

Add the radius to your in-venue plan.

Tell us the market, the venue, and how far out you want to reach. We will quote the in-venue boards and the radius extension as separate lines so you can decide.

Request a Media Plan Talk to Sportrons